Cash flow forecasting, P&Ls, accrual versus cash accounting—ugh! These are the things that keep entrepreneurs up at night. But get your finances wrong and you’ll steer your business straight into an iceberg of dysfunction, not only losing sales, but ultimately devaluing your business. Whether you want to earn more this year or plan to exit, […]Read post
Search engine optimization: everybody claims to know what it is and how to ace it, and yet, true SEO pros are hard to come by. Search engines are changing, and that means website owners have to keep up with the times. But how do you get away from sissy slaps to heavy-hitting SEO that actually […]Read post
Cash-flow forecasting can be the key to running, building, and eventually selling your e-commerce business. Today’s guest is an accountant and successful business builder who helps owners run their businesses with successful financial results. Aside from traditional accounting, his firm offers fractional CFO services to his clients. As we have said many times here on […] Read more
How important is content marketing strategy to your e-commerce business? Crafting valuable content helps build brand trust with both existing and potential customers, allowing you to successfully grow your brand. Today we’re talking all about content and smart ways to ramp up your strategy. Jeff Coyle is co-Founder and Chief Product Officer of MarketMuse. Coming […] Read more
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