Chuck Mullins
Quiet Light Brokerage

Chuck MullinsChuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

After seeing an opportunity to leverage his time and money by acquiring under-performing sites, he started investing exclusively in web based assets and has bought and sold companies ranging in size from as little as a few hundred dollars to seven figures.

Seeing a lack of quality information regarding the acquisition of online assets, Chuck became one of the first people to speak at national conferences on the subject and is now regarded as one of the foremost experts on the topic. Chuck frequently travels in the United States and around the world to speak on the subject.

Having successfully exited a large deal that took up the majority of his time, and after years of recruiting, Chuck came to Quiet Light Brokerage looking to further leverage his experience and expertise and assist other business owners in entering and exiting their online businesses. With extensive knowledge in Search Engine Optimization strategies and Conversion Rate Optimization in addition to his experiences in buying and selling numerous businesses himself, he is often able to help get business owners in a better position to sell at a higher value. As a result, his advice to business owners is sometimes to wait before selling in order to maximize the value of their business.

How did you first start your life as an entrepreneur?

I’ve been an entrepreneur for as long as I can remember.   From selling candy in school to mowing lawns, I’ve always had an entrepreneurial spirt. One of my first businesses was running a pet shop out of my garage. I used to catch minnows, tadpoles, and lizards and sell them to the other neighborhood kids.

What one piece of advice would you give to a younger version of yourself?

One piece of advice I would give little “Chuckie” is to get over his self-limiting beliefs.   This isn’t to say that I should have been unrealistic, but there were so many things I didn’t try because I didn’t believe I had the ability or expertise. I see so many people falling into this same trap. It’s a lot easier to live within our individual comfort zones, but it’s always so much more rewarding when we exceed our own beliefs of what we thought we could accomplish.

What is one of the biggest misconceptions you see among buyers and sellers of online businesses?

One of the biggest misconceptions I see from both buyers and sellers is that they believe that in order to win, the other side has to lose. This couldn’t be further from the truth. A truly good deal will leave all parties walking away happy.

What is one thing about you that people would be surprised to know?

One thing that often surprises people about me is my desire to improve not just myself but everyone around me. It can sometimes be misconstrued as being judgmental, but that is never my intention. My true desire is for everyone around me to reach their full potential, and if I can help someone in some small way, then it brings me great joy.

If you could have any super power, what would it be?

If I had a super power, it would be the ability to travel back in time. If only I knew back then what I know now…

If you were not an entrepreneur, what would you want to be?

If I weren’t an entrepreneur, I’d probably be a business consultant. I can’t help but look at any business and come up with 10 things they should be doing to increase their revenue and customer experience.

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