• Can You Still Bootstrap a Startup In 2018?

    Last year, “the end of the startup era” began appearing online. It’s tempting to believe but you can still bootstrap a business despite the struggle.

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  • These Financial Metrics are Critical When Valuing a Business

    When records are well kept, every decision a business owner makes is quantified and etched permanently into its financials. Learn to read those financials properly, and you can trace the story of a business not only back through its past but also forward into the future.

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  • Seven Tools to Maximize the Value of Your Email List

    Email is the bane of my existence, so I was relieved to hear Mike Jackness in the podcast talk about his hatred for it. Which, as it turns out, makes him really really good at it: Look at some of these stats: Across his ecommerce companies, Mike has achieved open rates of 28-32%. Email drives […]

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  • How to Use Marketing Intelligence To Drastically Lower Your CPA

    Few things are more complex in online business right now than paid advertising. Social, search, top of funnel, bottom of funnel, new platforms, lookalike audiences, long-tail keywords, branded keywords. For a business owner, it can feel like several full-time jobs to keep up with it all.

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  • Here’s What Harvard Teaches About Buying a Small Business

    What predicts entrepreneurial success? Like many, I’m enamored by the classic entrepreneur’s story: college dropouts create a billion-dollar company out of thin air while some of us were deciding what elective to take. The traditional classroom setting rarely features in those stories for long.

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