• Funnel Optimization Lessons from a Master

    Picture this: I click on a well-placed Instagram ad for 30% off a pair of running shoes I’ve been considering. I read over the product description and verify the price. I check out the color options and pick pale blue. Then change my mind and choose red. But the pale blue beckons, so I switch […]

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  • Are Content Sites Still a Profitable Investment?

    Acquiring content sites may or may not still be a viable investment method. The world has moved on from the early days of blogging. Is it too late?

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  • It’s Not Too Late to Be an Early Adopter With YouTube Ads

    If you’re a business owner, it’s time to get your ads on YouTube. Possibly no other activity could better help you position your business to sell someday than getting a handle on customer acquisition and diversifying your ad channels now. If you haven’t ventured into YouTube ads yet, now’s your chance.

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  • The Entrepreneur’s Guide To An Easier Life

    So much has already been said about the stress of being an entrepreneur – from the relentless compulsion towards happiness at all cost to the bar that’s always raised just out of reach. And when one of the high-profile among us starts to show cracks from the pressure, what’s the story that gets told over and over again? The story of a life lived in overdrive. Often, as humans we’re encouraged to celebrate that force.

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  • Is Your Customer Acquisition Strategy Optimized?

    Whether you’re growing a business or looking to acquire one, it’s not uncommon these days to have a well-spring of value sitting around untapped - customer data. In this age of big-data, we have access to an incredible amount of information. And we know we should use it. It’s like falling water. Unless you put some mechanics in place to capture and convert that energy, its power flows away unharnessed.

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  • What You Need to Know About Copywriting That Boosts Conversions

    Is your web copy attention-grabbing without being obnoxious? Does it ooze probity and trustworthiness while still keeping readers scrolling down the page and converting? If conversions are sluggish, the culprit could be your copywriting.

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  • Is it Time to Join the Subscription Revolution?

    In case you haven’t heard the news, recurring revenue is where it’s at. From SaaS apps to exercise bikes, from Amazon’s “Subscribe and Save” to streaming services and prepared meals, we seem to be in the middle of a shift when it comes to online business. Several shifts, actually.

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  • Ryan Daniel Moran Shares His Advice After An 8-Figure Exit

    Every business’ essential role in the world is the same – to create value. Or, as Peter Thiel put it, to create value for its customers or the world at large & then capture a percentage of that value.

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  • Can You Still Bootstrap a Startup In 2018?

    Last year, “the end of the startup era” began appearing online. It’s tempting to believe but you can still bootstrap a business despite the struggle.

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  • These Financial Metrics are Critical When Valuing a Business

    When records are well kept, every decision a business owner makes is quantified and etched permanently into its financials. Learn to read those financials properly, and you can trace the story of a business not only back through its past but also forward into the future.

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