Is your web copy attention-grabbing without being obnoxious? Does it ooze probity and trustworthiness while still keeping readers scrolling down the page and converting? If conversions are sluggish, the culprit could be your copywriting.
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In case you haven’t heard the news, recurring revenue is where it’s at. From SaaS apps to exercise bikes, from Amazon’s “Subscribe and Save” to streaming services and prepared meals, we seem to be in the middle of a shift when it comes to online business. Several shifts, actually.
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Every business’ essential role in the world is the same – to create value. Or, as Peter Thiel put it, to create value for its customers or the world at large & then capture a percentage of that value.
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Last year, “the end of the startup era” began appearing online. It’s tempting to believe but you can still bootstrap a business despite the struggle.
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When records are well kept, every decision a business owner makes is quantified and etched permanently into its financials. Learn to read those financials properly, and you can trace the story of a business not only back through its past but also forward into the future.
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Email is the bane of my existence, so I was relieved to hear Mike Jackness in the podcast talk about his hatred for it. Which, as it turns out, makes him really really good at it: Look at some of these stats: Across his ecommerce companies, Mike has achieved open rates of 28-32%. Email drives […]
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Few things are more complex in online business right now than paid advertising. Social, search, top of funnel, bottom of funnel, new platforms, lookalike audiences, long-tail keywords, branded keywords. For a business owner, it can feel like several full-time jobs to keep up with it all.
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What predicts entrepreneurial success? Like many, I’m enamored by the classic entrepreneur’s story: college dropouts create a billion-dollar company out of thin air while some of us were deciding what elective to take. The traditional classroom setting rarely features in those stories for long.
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It's been 10 years since we started Quiet Light Brokerage! We've closed a lot of deals in the last decade, but these are 10 of our favorites.
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Since I started Quiet Light Brokerage 10 years ago, we've seen the valuation of online businesses fluctuate significantly as major world events and industry events change the landscape of the online environment. Here are four major historical events that impacted how online businesses are valued.
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