The wonderful thing about business is… anything can happen. The horrible thing about business is… anything can happen. For entrepreneurs and brands who sell products on Amazon, the latest round of tariffs in September just brought the US trade war with China to your own front doors. A 10% (maybe more in January) increase to […]
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The wild times of buyouts like RJR Nabisco’s in the 80’s may be over, but it’s still an interesting moment in time for private equity investing. Fund raising of private capital in general has increased at break-neck speed over the last few years. (Note: Private capital is an umbrella term that includes private equity funds, […]
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At this moment in time, when a profitable business showing signs of strong growth lands on the market, a buyer will likely have to get in line behind a slew of others. One reason it’s a seller’s market right now? It’s a good time to be in business. Confidence among small business owners, which shows […]
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Picture this: I click on a well-placed Instagram ad for 30% off a pair of running shoes I’ve been considering. I read over the product description and verify the price. I check out the color options and pick pale blue. Then change my mind and choose red. But the pale blue beckons, so I switch […]
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Acquiring content sites may or may not still be a viable investment method. The world has moved on from the early days of blogging. Is it too late?
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If you’re a business owner, it’s time to get your ads on YouTube. Possibly no other activity could better help you position your business to sell someday than getting a handle on customer acquisition and diversifying your ad channels now. If you haven’t ventured into YouTube ads yet, now’s your chance.
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So much has already been said about the stress of being an entrepreneur – from the relentless compulsion towards happiness at all cost to the bar that’s always raised just out of reach. And when one of the high-profile among us starts to show cracks from the pressure, what’s the story that gets told over and over again? The story of a life lived in overdrive. Often, as humans we’re encouraged to celebrate that force.
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Whether you’re growing a business or looking to acquire one, it’s not uncommon these days to have a well-spring of value sitting around untapped - customer data. In this age of big-data, we have access to an incredible amount of information. And we know we should use it. It’s like falling water. Unless you put some mechanics in place to capture and convert that energy, its power flows away unharnessed.
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Is your web copy attention-grabbing without being obnoxious? Does it ooze probity and trustworthiness while still keeping readers scrolling down the page and converting? If conversions are sluggish, the culprit could be your copywriting.
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In case you haven’t heard the news, recurring revenue is where it’s at. From SaaS apps to exercise bikes, from Amazon’s “Subscribe and Save” to streaming services and prepared meals, we seem to be in the middle of a shift when it comes to online business. Several shifts, actually.
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