Launched in June 2016 this business is well-established in the everyday carry market. These are items that are carried on a regular basis, like wallets, pocket knives, and satchels. The current owner started the business because he was truly excited about products in this space and saw an unfilled demand. He’s carved out a niche in a premium market, but the business has not yet reached its full potential.
The owner currently focuses most of his time and attention on his other much larger business. He spends about 15-20 hours per week running the everyday carry business and believes that with a bit more time and focus it will truly thrive. To that end, there is a lot of low hanging fruit. A new owner might branch out into related products, like gloves, hats, and sunglasses. Or they might expand sales and improve margins by developing private label items. Additionally, the website is currently the only sales channel. Additional sales and marketing channels like Amazon and Facebook are clear paths to growth.
This would make a great starter business for a buyer interested in the everyday carry space. It has an established reputation, plenty of quality products, and simply needs a focused buyer who is interested in pouring fuel on the fire.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
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