Started in 2016, this established brand in the B2B Beauty Salon space sells essential equipment to salon owners. It has seen explosive growth and is on track to more than double for the 4th year in a row. In the trailing twelve months, the seller’s discretionary earnings have grown by 105%. With an average order value of $783 and product margins ranging from 65-90%, there is significant opportunity to scale the business with additional paid traffic acquisition.
Starting with eBay, the owner quickly grew the business before diversifying sales channels with the addition of Amazon and then later Shopify. With a current mix of 70% Shopify, 28% Amazon, and 2% eBay, the sales channels are well diversified.
They’ve recently added a selection of smaller salon furniture and accessories (styling tools, rolling carts, UV sterilizers, etc.) to help round out the product line. They are also in the process of planning and rolling out larger salon equipment, such as shampoo units and styling chairs. For their main products, they’ve added a second supplier to help diversify their supply chain and meet the growing demand.
With outsourced fulfillment, a remote staff of independent contractors, and easy operations, this is the ideal business for a single owner-operator or someone looking to take the business to the next level. A new owner can easily come in and operate the business from a home office anywhere in the world with the use of the current 3PL and remote workers making this a highly transferable business.
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Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
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