Asking Price: $210,000Sold

Acquired in 2017, this trademarked sunglasses business is built for a turnkey handover to a new owner. The current owners operate a portfolio of eCommerce Brands. A handful of those brands have soared in the last couple of years. They would like to sell this brand to someone who can dedicate more resources to it and allow them to focus more on
other portfolio companies.

The business focuses primarily on sunglasses but they have also sold snow goggles, beanies, and other accessories. The hero product of the business is a line of sunglasses that float on water. They have a lifetime replacement program on all their products which gives customers a lot of confidence in buying.

The repeat rate is really strong with 36% of customers repeating this year.

The website runs on Shopify. Shopify has one of the best integrations with modern ad platforms and takes away the headache of managing your codebase, servers, etc. The revenue sources are well diversified. They get a large chunk from Facebook advertising, then Google organic and direct, then Google advertising, and finally email and SMS. There are 65,000 active emails to market to. 80% of the customers come from a mobile device.

They have had a small Amazon presence in the past but have never really focused on that channel. There is about $90,000 in inventory to sell with the business. A new owner can move it to their own facility, transfer to a 3PL, or the sellers can keep it in their facility for a transition period until the new owner is up and running.