Launched in 2016, this pet related business has recurring revenue topping 35% of the total revenues. SDE has grown by over 80% in the trailing 12 months with June adding ~$103,000 and July adding ~$93,000 in additional SDE over last year.
Having spent nearly $1,000,000 in marketing in June through September of last year, we anticipate very strong months ahead. All of the additional rebills should continue to drive the SDE up and the multiple down over the next few months.
The business has thousands of monthly and annual subscribers – and offers a different level of service for each. The owners work less than 15 hours a week due to a great team of outsourced VAs and managers that are fully transferable.
Growth opportunities are in the form of an increased ad budget, ad optimization, the addition of mobile and video ads, and a stronger focus on the large email list of people who are passionate about the pet niche.
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Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.
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