Launched in 2018, this business sells thank you cards through Amazon FBA. These are no ordinary thank you cards. Unlike other thank you cards offered on Amazon, these cards are of exceptional quality and manufactured in the USA. The cards offer a soft matte finish, double struck with ink for rich, deep and uniform color. The cards have a luxurious feel for an unbeatable price of less than $.23 per card when similar cards are retailing for $5-$7 each in box stores. The sellers saw an opportunity to release a new card assortment that stood out on the Amazon search results pages.
The reviews on this brand are incredible. They average 5 stars across all products, which is extremely rare. Customers rave about this brand. You can see the difference when you read the reviews vs. other products. Spark Ink’s reviews highlight heart felt experiences like a child’s graduation, a bride’s wedding appreciation, and the show of gratitude from new parents for a baby shower in long paragraphs vs. others that just focus on the product itself. This suggests a great opportunity for a buyer to expand further into lifestyle marketing for this brand.
The workload to maintain this business is low. The seller works an average of 4-8 hours per week. The daily tasks include: reviewing sales, analyzing product feedback, reviewing account health, reviewing email campaigns, and answering customer questions.
This business comes with many opportunities for the new owner to explore. First off, the supplier is based in the USA which is really attractive from a supply chain standpoint. However, if you want to increase margins the cards could be produced in China for a 30% reduction in COGS. Secondly, leveraging Facebook, Google, Pinterest, and Chat Bots to target wedding, graduation, and holiday traffic would provide a huge opportunity for sales.
The sellers have a newborn baby and another young child and would like to take some time off and regroup before launching a new Amazon brand.
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Brad Wayland is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
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