Established in 2015, this evergreen activewear Amazon FBA brand (featuring essentials that are one size fits all and do not go out of style) has witnessed incredible organic year over year growth over the last 5 years (63%, 69%, and 105% growth respectively for the last three years running for SDE plus up 151% YTD) and holds the Amazon’s Choice Badge and Best Seller rankings for over 70 keywords including major keywords that have over 5 million monthly searches on Amazon. With ~$8 million in annual revenue and 48,000+ reviews, this is a highly defensible stand out brand in a restricted category that has become a recognizable name in this space with organic features in People, Today.com, Elle, and many more reputable publications with zero outreach.
The activewear market is growing exponentially as people are looking to bridge the gap between comfort, functionality, affordability and aesthetically pleasing apparel that can transition from work, workout, and home. Consumers want these activewear basics in multiple colors with 17% of customers as repeat buyers and 33% of total orders in TTM from this repeat buyer group, demonstrating strong brand loyalty.
With a total of 6 parent SKUs and a simple FBA business model, it should be easy for a new owner to learn and manage the product line as the current owner has streamlined the business for seamless transition with two employees including a director of operations in place who runs most of the day-to-day. The owner only works 5-10 hours per week and travels the world making this a truly lifestyle business. With no new parent SKU launches in nearly two years, growth has largely been organic with incredible opportunities for expansion on top of the existing continued organic growth trends by launching new SKU’s (in the works), focusing on Amazon Global, and utilizing social media and PR outreach which are also huge untapped opportunities.
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Amanda Raab is a highly experienced entrepreneur with multiple million dollar successes to her name. First introduced to Quiet Light Brokerage when she was looking for another business to add to her portfolio, Amanda quickly demonstrated why she is repeatedly successful online.
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