Launched in 2013, this website has become the leading content site in the world for pricing and nutritional information on quick service restaurants, serving an impressive 26M visitors and 41M pageviews over the last 12 months, up 30% YoY.
The business is well recognised as a leader in its niche with backlinks from authority sites including Wired, PBS, CNBC, Gizmodo, National Review, Money.com, MTV, the Washington Post, and The New York Times to name a few. The site currently holds a Domain Authority of 58, has 1.5K+ referring domains and 396K organic keywords.
The website is monetized through two major CPM ad networks with no active ad management, presenting a unique opportunity for experimentation with monetization. There are also some highly compelling affiliate opportunities in the online food-delivery space, likely to grow further post-Covid.
Operationally the business is organized very well with two freelance writers providing content and two in-house content/product managers overseeing its creation, curation and publication. The team does no outbound SEO and instead opts for consistent content updates to drive links and growth.
The business was acquired from its original owner in 2016 and has grown every single year in revenue and traffic since acquisition. The owner is selling because the website no longer fits in with their investment strategy of acquiring and operating SaaS businesses.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
David is an internet entrepreneur with a passion for self-discovery, internet businesses, and mergers & acquisitions (M&A).
David worked for 4 years in M&A at Citigroup where he helped advise on deals in the tech, telecoms, and media sectors. Following his promotion, he left to join an internet business brokerage company as Head Of Brokerage & Operations.
In his 3 years in internet brokering, he personally advised on the sale of 75 businesses ranging from SaaS, to ecommerce and content and is the author of industry’s leading book on buying online businesses. He brings to Quiet Light a wealth of transaction execution experience across SaaS, ecommerce, and content businesses in the multi-million dollar range as well as a large network of buyer relationships.
Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.