Launched in 2017, this Amazon FBA business has quickly gained a strong foothold in the popular pets vertical as a leading provider of vitamin supplements for cats and dogs, growing 40% YoY.
The brand sells 7 highly-rated vitamin supplements on Amazon, with 3,000+ combined reviews and an average 4.6 star rating. Each of the products have their own unique formulation with an exclusive manufacturing relationship.
The products have also been recognized for their quality by major retailers, with Chewy.com stocking the range as well. On Amazon, the business has more than 2,000 subscriptions enrolled on Subscribe-and-Save, adding predictability to its revenue base.
The business is managed day-to-day by the owner for around 20 hours a week, supported by a VA. There is a 3PL in place for holding inventory and for direct-to-consumer promotions.
In the years ahead, there are a number of growth opportunities available including expanding into new vitamin opportunities (identified by the owner already), expanding the wholesale relationship with Chewy, and optimizing pack sizes for customer demand.
In the near term, the business is very well set for a new owner to take over with product launches from the last 3 months starting to scale and add significant revenue in September and October thus far.
The reason for the sale is that the owner is investing in a new SaaS opportunity and wishes to have the time and capital to fund its development and growth.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
David is an internet entrepreneur with a passion for self-discovery, internet businesses, and mergers & acquisitions (M&A).
David worked for 4 years in M&A at Citigroup where he helped advise on deals in the tech, telecoms, and media sectors. Following his promotion, he left to join an internet business brokerage company as Head Of Brokerage & Operations.
In his 3 years in internet brokering, he personally advised on the sale of 75 businesses ranging from SaaS, to ecommerce and content and is the author of industry’s leading book on buying online businesses. He brings to Quiet Light a wealth of transaction execution experience across SaaS, ecommerce, and content businesses in the multi-million dollar range as well as a large network of buyer relationships.
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