Launched in 2017, this Amazon FBA business has become the category leader in protective caps and plugs for home and outdoor furniture, with 57% YoY growth over the LTM.
Sales have continued to increase through the Covid-19 pandemic with revenues in Q2 up 80%.
A first-mover in its niche, the business has established a unrivalled foothold with 2,300+ product reviews, an average 4.8 star rating, and Best Seller / Amazon Choice badges across 30 SKUs.
In addition, the business enjoys incredibly strong margins with gross profit and SDE margins of 40% of 34% respectively.
On the operations side, the business is well managed by a father/daughter duo and a small support team of product packers. The business is majority FBA with a number of SKUs also via FBM and eBay that are home-fulfilled. The latter presents a massive opportunity for revenue growth as historically SKUs have seen 50-200%+ increases from moving to FBA. The owners have so far not had the time to complete the migration in light of 2020’s significant growth.
The business also benefits from a US-only supply chain with vendors that store and ship products within two days of order, reducing working capital requirements and inventory management time massively.
There are a number of optimizations and growth opportunities available with FBM to FBA migration, expanding the size variants of existing SKUs and opening up the product catalog further.
The reason for the sale is that the main owner would like to retire to spend quality time with his family and the other would like to move on to other businesses though is available to support the buyer on an ongoing basis.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
David is an internet entrepreneur with a passion for self-discovery, internet businesses, and mergers & acquisitions (M&A).
David worked for 4 years in M&A at Citigroup where he helped advise on deals in the tech, telecoms, and media sectors. Following his promotion, he left to join an internet business brokerage company as Head Of Brokerage & Operations.
In his 3 years in internet brokering, he personally advised on the sale of 75 businesses ranging from SaaS, to ecommerce and content and is the author of industry’s leading book on buying online businesses. He brings to Quiet Light a wealth of transaction execution experience across SaaS, ecommerce, and content businesses in the multi-million dollar range as well as a large network of buyer relationships.
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